top of page

ESG: The Game-Changer in Business or Just Another Buzzword?

The world has witnessed an increasing focus on Environmental, Social, and Governance (ESG) principles, with many companies embracing them as a critical component of their business strategies.

But is ESG genuinely contributing to transformative change, or is it merely a smokescreen for greenwashing? This article delves into this question, analyzing recent data and trends to determine if ESG is a catalyst for change or just hot air.

The Erosion of Trust

An alarming study has exposed a significant decline in trust in companies promoting environmental sustainability. In 2021, these companies enjoyed a 48% trust level, but by 2023, that figure had plummeted to a meager 20%. This erosion of trust can be attributed to the misuse and misinterpretation of the term "ESG," which has been stretched and conflated with sustainability and reporting metrics in various contexts. Consequently, the term has sometimes been treated as a dirty word.

Despite the dwindling consumer trust, there is a silver lining: 76% of executives now consider ESG a cornerstone of their business strategy, and 72% view it as a revenue catalyst rather than a financial burden. This paradigm shift signifies that businesses are starting to recognize the long-term value of ESG principles, which can lead to improved profitability, innovation, and risk management.

The Importance of Transparency

In an era of doubt and skepticism, transparency is essential for rebuilding trust among stakeholders, including shareholders, consumers, employees, and business partners. By adopting ESG principles, companies can offer evidence and insights that open the door to new opportunities. This transparency can enable stakeholders to verify companies' claims and make more informed decisions about their investments, purchases, and employment choices.

The importance of transparency in ESG practices is further underscored by the current lack of a standardized framework to measure and report ESG data. This absence of universally accepted standards can lead to inconsistencies and confusion among stakeholders, making it difficult for them to assess and compare companies' ESG performance accurately. In this context, businesses must be proactive in embracing transparency and providing clear, comprehensive information about their ESG initiatives and progress.

By voluntarily disclosing ESG data using widely recognized frameworks and engaging with stakeholders to address any concerns or questions, companies can demonstrate their commitment to ESG principles and help bridge the gap created by the lack of standardization. Ultimately, transparent ESG practices can strengthen trust among stakeholders and facilitate better decision-making, even in the absence of a standardized framework.

Consumer and Employee Commitment

Consumer commitment to ESG remains strong, with 68% of consumers stating that environmental sustainability is very or extremely important to them and 65% expressing similar sentiments about social responsibility. Moreover, more than 70% of consumers are more willing to apply for a job with a company they consider environmentally sustainable or socially responsible.

Interestingly, over 40% of consumers are even willing to accept a lower salary to work for an employer that aligns with their ESG values. Nearly one in four individuals who changed jobs in the last 12 months took a salary cut to join a more environmentally sustainable or socially responsible employer. On average, these individuals accepted a salary reduction of nearly 20%.

Overcoming Barriers

Despite the growing awareness and commitment to ESG, 72% of business respondents believe that ESG needs to be a higher priority in their organizations. Achieving this requires a major mindset shift and a commitment to overcoming the barriers holding back ESG implementation. Companies must invest in education, training, and internal communication to ensure that employees understand the importance of ESG and how it relates to their roles.

It is essential to recognize that elevating ESG as a higher priority in organizations is not solely the responsibility of executives and board members. In fact, creating a culture of ESG excellence requires the collective effort of all employees across various levels and departments.

As companies invest in education, training, and internal communication, employees should be encouraged to actively engage with ESG principles, think critically about their impact on the environment and society, and consider how their roles can contribute to the organization's sustainability and social responsibility goals.

By fostering a mindset that embraces ESG as an integral part of their professional identities, employees can drive innovation and inspire new ways of thinking that will ultimately propel the organization toward a more sustainable and equitable future.

The Role of Executives and Board Members

Leadership plays a crucial role in driving ESG integration within organizations. Executives and board members must understand the value of ESG and actively champion its implementation across all levels of the organization. By setting clear expectations, defining responsibilities, and providing the necessary resources, leaders can help ensure that ESG becomes an integral part of the company's culture and operations.

When leadership embraces ESG, they not only contribute to the company's immediate goals but also lay the foundation for lasting, positive change. By actively championing ESG principles and integrating them into the organization's culture and operations, executives and board members signal that sustainability and social responsibility are not merely short-term initiatives or superficial add-ons but rather core values that drive the company's long-term vision and strategic direction.

This commitment to ESG can inspire employees, attract like-minded investors and customers, and ultimately create a ripple effect that extends beyond the organization itself. As more companies follow suit and prioritize ESG, the business landscape as a whole can shift towards a more sustainable and equitable future. It is essential for stakeholders to recognize the power of leadership's ESG commitment and hold them accountable for driving meaningful change that benefits not only the company but also the environment and society at large.

Measuring ESG Performance

Effective ESG implementation requires robust measurement and reporting processes. Companies must establish clear and consistent metrics that align with their ESG goals and objectives. By tracking performance over time, businesses can identify areas for improvement, hold themselves accountable, and demonstrate their progress to stakeholders.

There are several methods and tools that companies and businesses can use to measure ESG performance:

Key Performance Indicators (KPIs)

Companies can develop and track specific KPIs related to their ESG initiatives. These KPIs should be measurable, relevant, and aligned with the company's ESG goals. Examples of ESG KPIs include greenhouse gas emissions, gender pay gap, and employee diversity metrics.

Reporting Frameworks

Companies can adopt widely recognized reporting frameworks, such as the Global Reporting Initiative (GRI), the Sustainability Accounting Standards Board (SASB), or the Task Force on Climate-related Financial Disclosures (TCFD). These frameworks provide guidelines for tracking and reporting ESG data in a consistent and comparable manner.

ESG Ratings and Indices

Various organizations, such as MSCI, Sustainalytics, and FTSE Russell, provide ESG ratings and indices that assess companies' ESG performance based on a set of predefined criteria. These ratings can serve as a benchmark for companies to evaluate their ESG performance against industry peers and best practices.

Third-Party Assessments and Certifications

External evaluations, such as B Corp certification or ISO 14001 certification for environmental management, can help validate a company's ESG efforts. These certifications demonstrate that a company meets specific ESG-related standards and can provide credibility to stakeholders.

Stakeholder Feedback

Companies can collect and analyze feedback from various stakeholders, including employees, customers, investors, and suppliers, to better understand their ESG performance. This feedback can be gathered through surveys, focus groups, or public consultations.

In addition to internal measurement, third-party assessments and certifications can offer valuable insights and validation of a company's ESG efforts. These external evaluations can help companies identify gaps in their ESG strategies, benchmark their performance against industry peers, and build credibility with stakeholders. By utilizing a combination of these measurement tools, companies can continually improve their ESG performance and create long-term value for their business and society.

Collaboration and Industry Standards

One of the challenges in implementing ESG principles is the lack of universally accepted standards and frameworks. To address this issue, companies should collaborate with industry peers, non-governmental organizations, and regulatory bodies to develop and adopt consistent standards. By working together, businesses can create a level playing field, reduce confusion, and promote best practices across the industry.

The Role of Investors

Investors play a critical role in driving ESG adoption by making capital allocation decisions that favor companies with strong ESG performance. As more investors incorporate ESG factors into their decision-making process, businesses will face increased pressure to improve their ESG performance and demonstrate their commitment to sustainability and social responsibility.

Impact on Supply Chains

As companies rethink traditional global supply chain models, they must consider several factors, including inflationary pressure, supply uncertainty, geopolitical, economic, and ESG pressures. In response, businesses are embracing multi-dimensional supply networks that balance risk, sustainability, speed, agility, and cost.

This approach requires a re-evaluation of where they operate, the materials they source, the suppliers they buy from, and their physical supply footprint and operating model.

The move towards sustainability is particularly significant in the real estate industry, where a circular economy has the potential to reduce global CO2 emissions from building materials by 38% by 2050.

According to a recent EY study, 53% of respondents are considering nearshoring, and 43% are thinking of reshoring to bring activity back to their domestic market. Furthermore, 79% of European companies plan to establish or expand operations in Europe.

These shifts reflect a growing recognition that a more collaborative and resilient supply chain is essential for future success, requiring broad visibility and risk monitoring and focusing on building fewer, deeper, and more collaborative supplier relationships.

The Future of ESG

The growing focus on ESG presents an opportunity for companies to demonstrate their commitment to long-term value creation, sustainability, and social responsibility. As more businesses recognize the strategic importance of ESG, it is expected that ESG integration will become the norm rather than the exception.

However, to fully realize the potential of ESG as a catalyst for change, businesses must prioritize transparency, education, collaboration, and continuous improvement. By doing so, they can help build a more sustainable and equitable world for future generations.


While the term "ESG" has been stretched and misused in some instances, the overall trend indicates that it is more than just hot air. With a majority of executives embracing ESG as a cornerstone of their business strategies and an increasing number of consumers demanding environmentally sustainable and socially responsible practices, ESG principles have the potential to become a powerful catalyst for change.

However, achieving meaningful transformation requires businesses to prioritize transparency, invest in employee education, collaborate with industry peers, engage with investors, and commit to overcoming implementation barriers. By doing so, companies can rebuild trust, enhance their reputation, and ultimately contribute to a more sustainable and equitable world.

Start your ESG game with us today. Email us at to learn more about how we can help your business become a true catalyst for change. Let's make a sustainable, equitable world not just a vision but a reality. *All data are from this IBM report unless linked out.


bottom of page